A logo is one of your business’s most important branding tools. Learn how to create a stunning logo for your company with this easy guide!
How important is a logo?
The short and simple answer is very!
You may have the best product or service in the world, but without a memorable professional logo, your business will struggle to stand out from the competition, and customers won’t be able to recognize you easily.
Whether you’re focusing on marketing or branding or even just adding consistency to your online presence, your logo design is essential for so many reasons. Therefore, it’s worth taking the time to get it right.
But where do you start?
To answer this question, I’ve put together this complete guide on how to get a stunning logo design from start to finish. We’ll cover everything from finding inspiration and defining the style you want your professional logo to be to how to bring this logo into reality in the best possible way.
Let’s get started! 🚀
What is a business logo?
A logo is a visual representation of your brand, creating a strong and lasting impression with each prospective customer or client who sees it.
Your logo is, therefore, the cornerstone of any business – and often determines what people think of you at first glance. It’s what people see and judge you on. It’s how people make their first impressions, and we all know that they matter.
For example, how familiar is this?
It’s crisp and clean, and you know exactly who this is and, most importantly, what this company stands for.
It’s a logo conveying trust, reliability, and professionalism. It’s a logo representing technology and innovation.
Just think about the Nike swoosh, the bubble writing of the LEGO logo, the Ferrari horse, and the McDonald’s “M.” The same logic applies.
All vital elements to capture the hearts (and wallets!) of potential consumers. An effective logo symbolizes your brand identity and cements your look and style.
With the right design and creative expression, your logo design can even spark conversations around your brand that can help it stand out from the noise created by competitors in the marketplace.
In short, don’t underestimate the power of having a unique and eye-catching online logo!
A step-by-step guide to getting a business logo design
Let’s get into the juice of this – how to actually get the logo that will represent your business properly! I’ll break this down into 3 simple steps to keep things nice and straightforward.
Step #1 – Understand your own brand
Before you even start thinking about your design, take a moment to understand your own brand.
- Who are you?
- What do you stand for?
- What are the values and goals of your company?
These questions can help guide the direction of your own logo, making sure that it aligns with who you are as a business.
Step #2 – Find inspiration to spark ideas
Once you have a clear idea of your own brand, it’s time to explore external sources of inspiration.
Look up some logos that have caught your eye in the past – try to find similarities and differences between them and which ones make the most impact.
You can also research what types of visuals are popular right now so that your logo is on-trend and modern. Logo maker tools like Canva and Fiverr Logo Maker will also have plenty of logo templates that can be a great place to look for various ideas in different designs!
Step #3 – Create your new logo
Now comes the fun part – it’s time for you to create your logo!
There are two ways to go about this:
Option 1: Using a Logo Maker Tool
These are great because they allow you to design your logo in minutes, and you can infinitely edit the design until you’re 100% happy with it.
Some of the other benefits include;
- A far more affordable service than hiring a professional designer
- You don’t need to be experienced in design; the tools will guide you through the process
- You always get to see what your design looks like before committing to the final price
For more inspirations, simply head over to the Fiverr Logo Maker, browse the library for a logo you like the look of, and personalize it to suit the aesthetic of your branding. When you’re happy with the final design, simply pay the fee, download, and there you have it!
Examples from our catalog:
Another advantage of using the Fiverr Logo Maker, you can also get your logo ready to use, including:
- High-quality PNG files
- Print-ready files
- Website favicons
- App logo files
- Social media kit images
- Zoom backgrounds
Option 2: Using a Professional Logo Designer
Alternatively, you could hire a logo designer to work on your behalf.
There are many benefits to using a designer, including access to their experience as a designer, and you can order precisely what you want and enjoy the advantages of their creative input.
However, unlike the Fiverr Logo Maker, you will need to agree on the files you get upon delivery before the work commences.
Designers may charge more for every file type or format the image comes in, and when you add in the price of the logo design itself, the whole process could end up becoming quite expensive.
What’s more, this process is not ideal since you’ll commit to what you’re paying upfront. You might get a design back that you really dislike, but you’ve already committed to paying for the work and can lose money on a designer you don’t like.
That being said, if you can find a decent designer to work with, you could be onto a winning logo design.
Here are some tips for hiring a professional designer who works for you;
- How professional is their service?
Take a look at examples of previous work the designer has produced and make sure they design in the same style and have the right skills to create the kind of logo you want to represent your business.
- What’s their work scope?
Make sure the designer is happy to discuss your logo design in advance and agree what is involved in the process for the fee you’re paying. Ensure you’re clear on the number of sketches and revisions you’ll receive, and how the designer will deal with a situation where you’re not satisfied with the final product.
- What’s the schedule?
A professional designer will always let you know how the workflow of your logo design is going to work. This will include timeframes for each step (sketch, revisions, finalizing, delivery) and share how they’ll stay in touch with you.
- What’s included in your delivery?
Be sure to agree in advance about what’s included in your final delivery. You should receive all the files, formats, and logo image types that were agreed on in the original scope.
And that’s it, enjoy your new logo!
All that’s left to do is post it everywhere you can, brand your business, and get ready to show it off to the world!
Tips for creating a beautiful logo everyone loves
Creating your logo is an exciting prospect, but it also requires thought and consideration. To help you out, here’s a list of tips that can make the entire process easier and definitely more successful.
Choose your colors wisely
Colors communicate a lot of information and can be associated with specific ideas. Pick wisely to ensure that the colors you choose for your own logo represent your brand in the way you want to be known.
There’s actually an exciting psychology behind using a particular color palette and the mood it makes us feel. For example;
- Orange represents enthusiasm and excitement.
- Blue represents trustworthiness and dependability.
- Yellow represents energy and optimism.
There’s a guide here on the psychology of colors that I absolutely love to use!
Experiment with different color combinations and your brand colors, and customize your logo through minor but meaningful tweaks until you find a design that speaks to you.
Keep it simple
A logo design should be simple enough to remember – but complex enough to stand out from the crowd. Be sure to keep your own logo straightforward by avoiding unnecessary details so that your message is clear and recognizable.
Make sure your logo is versatile
Your logo will be used everywhere, from acting as your profile picture across your social media platforms to letterheads and your business card.
Therefore, make your logo look great in any size or format; try experimenting with different versions to get a feel of how it looks in all kinds of applications. There are a ton of free logo design resources online that can help with this!
Creating a solid logo doesn’t have to be complicated; just follow these steps and tips, and soon enough, you’ll have one that will stand the test of time.
Good luck! 😊🚀🎆